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About
Keywords are important words. Search engines use keywords to index, rank and return search results.
Visitors enter keywords to find results. The better your keywords the better your indexing. Here are some tips:
Tips for better results
- use words common in your industry
- use words that are easy for a visitor to spell
- use a single word
- use a shorter word instead of a longer word
- avoid use of special HTML characters such as apostrohes, commas, slashes, single and double quotes: ' , \ / ' "
- use words that will look good published
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